WE DO MOISSANITE

DIFFERENTLY

East West Gem Co. was born from the idea of making meticulously custom and beautiful rings attainable through moissanite. In an industry surprisingly dominated by men, East West is the place where the normally excluded become the top 1%.

OUR TEAM

With over a decade of experience in the jewelry industry and 25,000 (and counting) custom engagement rings made, our team is here to serve and create alongside you.

As an entirely women owned and operated company, we intimately understand what women crave from their custom jewelry experience.

Our constant benchmark in everything we do is to only offer what we would want to experience if we were in your shoes.

From our showrooms and designs to our client communication and production practices, we set our standards higher than most, simply because you deserve it.

We do moissanite differently.

A message from our founder

OUR STORY

We take our approach by disregarding the status quo and current limitations of our industry.

Utilizing our expertise and first hand knowledge as women, our pieces are both beautifully designed and functional. In a world of mass production, we go further to the individual level for every client.

With our production team rooted in Southern California, our skilled artisans hand make every piece right in Orange Country.

Our 5,000 square foot production facility allows us to wax, cast, set, and polish all of our pieces in house. Our bicoastal showrooms, located in Irvine and Charleston, give both East and West coast clients an opportunity to meet with our design team in person and virtually.

OUR PROCESS

Stone cut + Approval

Typically after 2-4 weeks, your custom cut stone will be finished. At this point, we'll be reaching out over email and in the app with a video of your exact stone for your approval. Your stone will also undergo a personal quality check by our founder.

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CAD Development + Approval

A CAD is a digital rendering of your ring. Our design team will create your custom design to your exact specifications. After about 2 weeks, we'll be reaching out via email and in the app with your CAD file for your approval.

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In Production

This is where your ring starts to come to life. At this stage our artisans will be waxing and casting your setting, setting your center stone and pave, and polishing your piece.

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Final Quality Check

Once your piece is complete, our team will carefully evaluate both the structural integrity and all design aspects of your ring to ensure it's a piece each member of our all female team would love to wear.

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Shipping Your Piece

You get 2-day priority shipping on the house as well as a sneak peak video, so don't worry, you won't have to wait in anticipation for too long.